Florence by Mills
Coordinating the launch of all digital assets for email, social media, and the web. Establishing brand guidelines, typography rules, and color palettes, and designing drop-specific assets. Upheld design consistency and quality across all internal and external assets.
Extensive Gen Z research for influencer outreach, directly engaging with Millie Bobby Brown, her agent, and creative management.
Developing and Initiating comprehensive Figma templates and asset structures for the creative team.
*for specific examples please contact me
