https://leoniecicirello.com www.leoniecicirello.com Thu, 24 Aug 2023 16:44:27 +0000 https://leoniecicirello.com en https://leoniecicirello.com/WORK Mon, 21 Aug 2023 21:54:23 +0000 www.leoniecicirello.com https://leoniecicirello.com/WORK LEONIE CICIRELLOArt Director x MFA ART &amp; DESIGN DIRECTION <img width="1046" height="720" width_o="1046" height_o="720" data-src="https://freight.cargo.site/t/original/i/2767e5f19ee56c3471186ab64e24c7a92d0833836727177b80ac488db58ca022/MultiSku_BabyHeros_XX_XX_Product_000101_22_05.png" data-mid="188551831" border="0" src="https://freight.cargo.site/w/1000/i/2767e5f19ee56c3471186ab64e24c7a92d0833836727177b80ac488db58ca022/MultiSku_BabyHeros_XX_XX_Product_000101_22_05.png" /> Pipette <img width="1046" height="720" width_o="1046" height_o="720" data-src="https://freight.cargo.site/t/original/i/ab8ca22b347c51c1a66f9e2518459913a0158dc6f773265e038b6883ae1ca752/3000918_BabyShampooWash_11pt8oz_FFree_OnFigure_000002_23_04.png" data-mid="188551897" border="0" 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/><img width="551" height="304" width_o="551" height_o="304" data-src="https://freight.cargo.site/t/original/i/610884a1c03e9eb4801537b370d995f1a805056f430926d3d4c286bb10950a08/image-10.png" data-mid="189344527" border="0" src="https://freight.cargo.site/w/551/i/610884a1c03e9eb4801537b370d995f1a805056f430926d3d4c286bb10950a08/image-10.png" /><img width="132" height="129" width_o="132" height_o="129" data-src="https://freight.cargo.site/t/original/i/860ecfb9442e4a62c7c9e0d546668a8c582cf93134787cb16f63016aa0c27abd/image-37.png" data-mid="189344510" border="0" src="https://freight.cargo.site/w/132/i/860ecfb9442e4a62c7c9e0d546668a8c582cf93134787cb16f63016aa0c27abd/image-37.png" /><img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/d2113194e43964e8975c5e5f9a5874abe1848e78f29ff284349a005be12656e9/4.jpg" data-mid="189345083" border="0" src="https://freight.cargo.site/w/1000/i/d2113194e43964e8975c5e5f9a5874abe1848e78f29ff284349a005be12656e9/4.jpg" /><img width="1800" height="2285" width_o="1800" height_o="2285" data-src="https://freight.cargo.site/t/original/i/e6832689e7842da4f93fa2cd1c6d0a76381734eb609af3607e4659fe186ba97e/Thank_you_1.jpg" data-mid="189345430" border="0" src="https://freight.cargo.site/w/1000/i/e6832689e7842da4f93fa2cd1c6d0a76381734eb609af3607e4659fe186ba97e/Thank_you_1.jpg" /> https://leoniecicirello.com/ART-DIRECTION-PIPETTE Mon, 21 Aug 2023 21:54:20 +0000 www.leoniecicirello.com https://leoniecicirello.com/ART-DIRECTION-PIPETTE Art Direction Pipette 360 Omni-Channel Campaigns Built campaigns from concept to completion, including inspirational swipe, shot list, styling swipe, on-shoot art direction, photo selects, and final delivery.Guidance and design of seasonal toolkits for new releases or themed marketing campaigns Ideate and create fresh, new content for the Pipette brand. Work at a global, regional and local market level on a wide range of projects. Overseeing production for a broad range of creative work, including brand identity development,&nbsp; integrated marketing campaigns, packaging, retail merchandising, events, social media, photography and video production. <img width="2094" height="1434" width_o="2094" height_o="1434" data-src="https://freight.cargo.site/t/original/i/06e1edbe63a2e52565db831915e309c73b3fa167357929c0645f3b47cc18d50c/Frame-18.png" data-mid="188741411" border="0" src="https://freight.cargo.site/w/1000/i/06e1edbe63a2e52565db831915e309c73b3fa167357929c0645f3b47cc18d50c/Frame-18.png" /> <img width="1020" height="691" width_o="1020" height_o="691" data-src="https://freight.cargo.site/t/original/i/025d012044e43bfe6f4b20d2084b64279478dcd7661de764db4936a2ce8d9be1/NoSku_PreppingForBaby_XX_XX_Plate3_000106_22_05.png" data-mid="188737549" border="0" src="https://freight.cargo.site/w/1000/i/025d012044e43bfe6f4b20d2084b64279478dcd7661de764db4936a2ce8d9be1/NoSku_PreppingForBaby_XX_XX_Plate3_000106_22_05.png" /> <img 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data-src="https://freight.cargo.site/t/original/i/e53d8dd8f74ba05d7a2b9c7aab2312332ff1ec1d4244138700f24865e5f43576/Frame-53.png" data-mid="188802081" border="0" src="https://freight.cargo.site/w/695/i/e53d8dd8f74ba05d7a2b9c7aab2312332ff1ec1d4244138700f24865e5f43576/Frame-53.png" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/706746976df43cfad3c91e2c08d7691959e020b9f89eb04eecc2ec1a8d0f0d47/Frame-92.png" data-mid="189222340" border="0" src="https://freight.cargo.site/w/695/i/706746976df43cfad3c91e2c08d7691959e020b9f89eb04eecc2ec1a8d0f0d47/Frame-92.png" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/8423d371013595ebc574a6ad4f14eaac4c896a1a877a94926cf7fa1900a8dcfb/Frame-91.png" data-mid="189222339" border="0" src="https://freight.cargo.site/w/695/i/8423d371013595ebc574a6ad4f14eaac4c896a1a877a94926cf7fa1900a8dcfb/Frame-91.png" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/6ea2f608571b3a2da58a1571b7e0d75858d08e9529187fe2b3ddef7341c60200/Frame-52.png" data-mid="188802010" border="0" src="https://freight.cargo.site/w/695/i/6ea2f608571b3a2da58a1571b7e0d75858d08e9529187fe2b3ddef7341c60200/Frame-52.png" /> <img width="699" height="443" width_o="699" height_o="443" data-src="https://freight.cargo.site/t/original/i/e1c544c497919c0e96a47f08c2edac624e1df032737a78f3d200fba95a0e91cb/Frame-51.png" data-mid="188802012" border="0" src="https://freight.cargo.site/w/699/i/e1c544c497919c0e96a47f08c2edac624e1df032737a78f3d200fba95a0e91cb/Frame-51.png" /> https://leoniecicirello.com/BRAND-AWARENESS Mon, 21 Aug 2023 21:54:21 +0000 www.leoniecicirello.com https://leoniecicirello.com/BRAND-AWARENESS Brand Awareness: True to You360 Omni-Channel Campaign Concepting, storyboard and on-shoot direction for the Pipette brand Awareness Campaign. Overseeing production for the new graphic brand identity development, new photography style and video production. INSIGHTOne-third of moms feel like they have lost their identity since becoming mothers, and that their needs and preferences are cast aside. Mom wants to be seen as a whole person, not just as a parent whose entire identity is defined by this new chapter in life. NEW BRAND POSITIONINGPipette is here to empower families with thoughtfully designed, science-backed essential products that feel true to them—as parents, and as people. ︎ Parenting changes everything—but it doesn’t erase who you are. You’re still the person you were, learning and evolving in a way that feels true to you. We make products that are true to you too—clean &amp; ethical, science-backed &amp; safe, tested &amp; transparent—to make life just a little easier. <img width="1046" height="720" width_o="1046" height_o="720" data-src="https://freight.cargo.site/t/original/i/ab8ca22b347c51c1a66f9e2518459913a0158dc6f773265e038b6883ae1ca752/3000918_BabyShampooWash_11pt8oz_FFree_OnFigure_000002_23_04.png" data-mid="188747154" border="0" src="https://freight.cargo.site/w/1000/i/ab8ca22b347c51c1a66f9e2518459913a0158dc6f773265e038b6883ae1ca752/3000918_BabyShampooWash_11pt8oz_FFree_OnFigure_000002_23_04.png" /> <img width="689" height="920" width_o="689" height_o="920" data-src="https://freight.cargo.site/t/original/i/de83689f2fb7853e04e72b26ba7cf56d056d5c985f3fbeded64ef4a5a8bff360/Frame-22.png" data-mid="188746755" border="0" src="https://freight.cargo.site/w/689/i/de83689f2fb7853e04e72b26ba7cf56d056d5c985f3fbeded64ef4a5a8bff360/Frame-22.png" /> <img width="2097" height="1328" width_o="2097" 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data-src="https://freight.cargo.site/t/original/i/26f9098bfa797e99fcd215d137ed1400a9a7be0c5fcbce6b5b52f44a7bdf84dd/Frame-26.png" data-mid="188746751" border="0" src="https://freight.cargo.site/w/1000/i/26f9098bfa797e99fcd215d137ed1400a9a7be0c5fcbce6b5b52f44a7bdf84dd/Frame-26.png" /> <img width="1390" height="886" width_o="1390" height_o="886" data-src="https://freight.cargo.site/t/original/i/ad7633a7d0b939715fcdea811b9073e1ed5cd291c012cd7f9ddcd99918b688ae/Frame-27.png" data-mid="188746752" border="0" src="https://freight.cargo.site/w/1000/i/ad7633a7d0b939715fcdea811b9073e1ed5cd291c012cd7f9ddcd99918b688ae/Frame-27.png" /> <img width="689" height="920" width_o="689" height_o="920" data-src="https://freight.cargo.site/t/original/i/3b52044db63fda05ceb9ab2b7fe52437f6c62f539aa92fee9a056db732470929/Frame-88.png" data-mid="189222153" border="0" src="https://freight.cargo.site/w/689/i/3b52044db63fda05ceb9ab2b7fe52437f6c62f539aa92fee9a056db732470929/Frame-88.png" /> <img width="1053" 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data-src="https://freight.cargo.site/t/original/i/0507f4bcee9631079b5bb7e106ff5c99717e9536328b3d5752bf00ca59fe3f19/033023_Email_BestsellerBundleQuotes.jpeg" data-mid="202170585" border="0" src="https://freight.cargo.site/w/750/i/0507f4bcee9631079b5bb7e106ff5c99717e9536328b3d5752bf00ca59fe3f19/033023_Email_BestsellerBundleQuotes.jpeg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/bce2690142ae16c74bb790d63f35dc1be220d5f5a9a65c1e4cf3ae899635a1af/071323_OrganicSocial_InFeedPost_TrueToYou.jpeg" data-mid="202170589" border="0" src="https://freight.cargo.site/w/750/i/bce2690142ae16c74bb790d63f35dc1be220d5f5a9a65c1e4cf3ae899635a1af/071323_OrganicSocial_InFeedPost_TrueToYou.jpeg" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/fe7c797d7cb14a798708c46d89da521ee0d2a84f4c61517781aee6d03e53019d/Frame-86.png" data-mid="189222151" border="0" 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height_o="1000" data-src="https://freight.cargo.site/t/original/i/219c5fe49e62f99a878629747d50ce8e8326f2e0e169157f92b0195da84fcb3b/091923_OrganicSocial_IGInFeed_Quote.jpeg" data-mid="202170590" border="0" src="https://freight.cargo.site/w/1000/i/219c5fe49e62f99a878629747d50ce8e8326f2e0e169157f92b0195da84fcb3b/091923_OrganicSocial_IGInFeed_Quote.jpeg" /> https://leoniecicirello.com/BACK-TO-SCHOOL Mon, 21 Aug 2023 21:54:21 +0000 www.leoniecicirello.com https://leoniecicirello.com/BACK-TO-SCHOOL Back-to-School Hair Care 360 Omni-Channel Campaigns The excitement of recess, authentic moments of kids interacting in a playground with hair styles inspired by what kids actually want—big braids, loads of barettes, space buns... ︎ It’s back-to-school time! Our clean, detangling hair care for kids is designed to smooth the transition back into the busy school routine. Hair care is self-care, so let’s embrace it and have some fun with it. <img width="689" height="1017" width_o="689" height_o="1017" data-src="https://freight.cargo.site/t/original/i/fb5e483a8795f3ecd931a5a2cdf5be8712aa065e333ec77fea16fab467ae1188/Frame-33.png" data-mid="188747734" border="0" src="https://freight.cargo.site/w/689/i/fb5e483a8795f3ecd931a5a2cdf5be8712aa065e333ec77fea16fab467ae1188/Frame-33.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/77532ac6e722af88dbdf5297e2b316f015d2d7db62ef038c9d1a2dec8e9e388e/2022-08-BTS-Hair-Product-Motion-Shampoo.gif" data-mid="189240272" border="0" src="https://freight.cargo.site/w/600/i/77532ac6e722af88dbdf5297e2b316f015d2d7db62ef038c9d1a2dec8e9e388e/2022-08-BTS-Hair-Product-Motion-Shampoo.gif" /> <img width="1542" height="4275" width_o="1542" height_o="4275" 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data-src="https://freight.cargo.site/t/original/i/6901e0c5eb1219df77a62ef6403887748b7305867c03cf2a7ec380da74418dc1/IMG_5687.png" data-mid="189337703" border="0" src="https://freight.cargo.site/w/1000/i/6901e0c5eb1219df77a62ef6403887748b7305867c03cf2a7ec380da74418dc1/IMG_5687.png" /> <img width="1170" height="2081" width_o="1170" height_o="2081" data-src="https://freight.cargo.site/t/original/i/7c91526f15209eb02ae738ab79cfd081e4b7049495acf68500bd48f75697c3f0/IMG_5689.png" data-mid="189337705" border="0" src="https://freight.cargo.site/w/1000/i/7c91526f15209eb02ae738ab79cfd081e4b7049495acf68500bd48f75697c3f0/IMG_5689.png" /> <img width="1170" height="2076" width_o="1170" height_o="2076" data-src="https://freight.cargo.site/t/original/i/1e6770161107693b1b9337d64517718659200501d42d8965c92ee43a7bf1a099/IMG_5688.png" data-mid="189337704" border="0" src="https://freight.cargo.site/w/1000/i/1e6770161107693b1b9337d64517718659200501d42d8965c92ee43a7bf1a099/IMG_5688.png" /> <img width="689" height="1017" width_o="689" height_o="1017" data-src="https://freight.cargo.site/t/original/i/1388ae83a90b880c4bef659b541dd5251780efb56ff4292d10319a7eb1bf481d/Frame-74.png" data-mid="189221853" border="0" src="https://freight.cargo.site/w/689/i/1388ae83a90b880c4bef659b541dd5251780efb56ff4292d10319a7eb1bf481d/Frame-74.png" /> <img width="689" height="1017" width_o="689" height_o="1017" data-src="https://freight.cargo.site/t/original/i/b54c4e6266aff484716ba10e5ec6f574b8324fbdd07922c143b6c1f8de87be06/Frame-73.png" data-mid="189221846" border="0" src="https://freight.cargo.site/w/689/i/b54c4e6266aff484716ba10e5ec6f574b8324fbdd07922c143b6c1f8de87be06/Frame-73.png" /> <img width="1053" height="717" width_o="1053" height_o="717" data-src="https://freight.cargo.site/t/original/i/9ff9bf8bc2e40710444805bfe65ba85d3d9b4e5b02d5c310c9c90261456d286d/Frame-76.png" data-mid="189221844" border="0" src="https://freight.cargo.site/w/1000/i/9ff9bf8bc2e40710444805bfe65ba85d3d9b4e5b02d5c310c9c90261456d286d/Frame-76.png" /> https://leoniecicirello.com/BRAND-AWARENESS-STILL-LIFE Mon, 21 Aug 2023 21:54:21 +0000 www.leoniecicirello.com https://leoniecicirello.com/BRAND-AWARENESS-STILL-LIFE Thoughtfully Made, Inside and Out 360 Omni-Channel Campaign Inspired by the realness and intimacy of user-generated content, Pipette’s new evergreen look demonstrates how its radically simple, modern family essentials fit seamlessly with your personal aesthetic—and look great in bath caddies, diapering carts, makeup bags, and more. ︎ On the outside, Pipette’s products are beautifully designed and radically simple—because we understand that just because you’re a parent, it doesn’t mean you have to sacrifice your identity. On the inside, our clean, science-powered formulas are carefully made to nurture and support skin. <img width="1053" height="667" width_o="1053" height_o="667" data-src="https://freight.cargo.site/t/original/i/d22da6e2ef27980806248ccb29604c03acee3f80f00ccf641de255b7464bb574/Frame-13.png" data-mid="188751719" border="0" src="https://freight.cargo.site/w/1000/i/d22da6e2ef27980806248ccb29604c03acee3f80f00ccf641de255b7464bb574/Frame-13.png" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/69c32c6c41ad2393bab33d46564afcf4678d9da945893ad28ff1baade2ebe026/Frame-39.png" data-mid="188751992" border="0" src="https://freight.cargo.site/w/695/i/69c32c6c41ad2393bab33d46564afcf4678d9da945893ad28ff1baade2ebe026/Frame-39.png" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/dbcc6a1d0c16037ef20c9c76bbbb6a05afddd9d945c75040b35b99d1bb68b4ff/Frame-38.png" data-mid="188751991" border="0" src="https://freight.cargo.site/w/695/i/dbcc6a1d0c16037ef20c9c76bbbb6a05afddd9d945c75040b35b99d1bb68b4ff/Frame-38.png" /> <img width="699" height="443" width_o="699" height_o="443" data-src="https://freight.cargo.site/t/original/i/93b857ac570632626188e3baec8c0906661befaa8bc39bbb81ec7361a2fff4fa/Frame-78.png" data-mid="189227183" border="0" src="https://freight.cargo.site/w/699/i/93b857ac570632626188e3baec8c0906661befaa8bc39bbb81ec7361a2fff4fa/Frame-78.png" /> <img width="1053" height="667" width_o="1053" height_o="667" data-src="https://freight.cargo.site/t/original/i/512e7c17eb0ad4cb133179f80a1dd4b6ccdd4dcdbd9be444c86a339cda3827c7/Frame-41.png" data-mid="188751994" border="0" src="https://freight.cargo.site/w/1000/i/512e7c17eb0ad4cb133179f80a1dd4b6ccdd4dcdbd9be444c86a339cda3827c7/Frame-41.png" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/c4e0da13512982159d602ecc2252dcea59ae184696b281a743bfeb163a8edf18/Frame-82.png" data-mid="189227186" border="0" src="https://freight.cargo.site/w/695/i/c4e0da13512982159d602ecc2252dcea59ae184696b281a743bfeb163a8edf18/Frame-82.png" /> <img width="699" height="443" width_o="699" height_o="443" data-src="https://freight.cargo.site/t/original/i/206b53037de34986f07e33b09218ddf26d2b15c30711314daf92e04a8e1cc36b/Frame-81.png" data-mid="189227185" border="0" src="https://freight.cargo.site/w/699/i/206b53037de34986f07e33b09218ddf26d2b15c30711314daf92e04a8e1cc36b/Frame-81.png" /> <img width="1047" height="667" width_o="1047" height_o="667" data-src="https://freight.cargo.site/t/original/i/5283c2932c9aa1c23e829a39b8c282da9d557186e76c2686a8b3bae600ec2b15/Frame-14.png" data-mid="188751728" border="0" src="https://freight.cargo.site/w/1000/i/5283c2932c9aa1c23e829a39b8c282da9d557186e76c2686a8b3bae600ec2b15/Frame-14.png" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/599395c0d25f5a134758b6512803e5acd22b9a9743c16ec381a2c25312098710/Frame-79.png" data-mid="189227184" border="0" src="https://freight.cargo.site/w/695/i/599395c0d25f5a134758b6512803e5acd22b9a9743c16ec381a2c25312098710/Frame-79.png" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/2329a87986c2f6fcaa659e717a0ec858008c646b39aeda65830d8abe71a8e95b/Frame-80.png" data-mid="189227181" border="0" src="https://freight.cargo.site/w/695/i/2329a87986c2f6fcaa659e717a0ec858008c646b39aeda65830d8abe71a8e95b/Frame-80.png" /> <img width="695" height="443" width_o="695" height_o="443" data-src="https://freight.cargo.site/t/original/i/9d398c7807c44946bd9196bea7589c14d873176380e2b8509e6382e45f26af0f/Frame-83.png" data-mid="189227182" border="0" src="https://freight.cargo.site/w/695/i/9d398c7807c44946bd9196bea7589c14d873176380e2b8509e6382e45f26af0f/Frame-83.png" /> <img width="1053" height="667" width_o="1053" height_o="667" data-src="https://freight.cargo.site/t/original/i/467f1bd1c0d91c7cd5a5dca1c957380e90bef67fbdff1f61932fed0cfe61b342/Frame-42.png" data-mid="188751995" border="0" src="https://freight.cargo.site/w/1000/i/467f1bd1c0d91c7cd5a5dca1c957380e90bef67fbdff1f61932fed0cfe61b342/Frame-42.png" /> https://leoniecicirello.com/PIPETTE-TURNS-3 Mon, 21 Aug 2023 21:54:21 +0000 www.leoniecicirello.com https://leoniecicirello.com/PIPETTE-TURNS-3 Thankful Threes 360 Omni-Channel Campaign Our playful, 90s-inspired art direction takes a nostalgic approach to birthdays and how far we’ve all come as parents—and resonates with Pipette’s millennial customer base, reminding them of their own childhoods. ︎ Pipette turns 3! And we've all come a long way together: Some of us have entered the world of parenthood for the first time; our little ones have transformed into bigger ones; and our small-but-mighty Pipette team has grown in amazing ways. As we look back, what we’re most grateful for is YOU. We’re all working together to give our kids and our planet a better future—now let’s celebrate. <img width="2106" height="1434" width_o="2106" height_o="1434" data-src="https://freight.cargo.site/t/original/i/28a809a4cbe0a10b610dadca28144725279b2779ba9833f5d68e47586bfdc8b4/Frame-50.png" data-mid="188753306" border="0" src="https://freight.cargo.site/w/1000/i/28a809a4cbe0a10b610dadca28144725279b2779ba9833f5d68e47586bfdc8b4/Frame-50.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/b2f8a6835181ea137ae9e5371c7122a7f2ad09e21bde96b94bcfd3cc6329f834/2022-09-Birthday-Sunscreen-ALT.gif" data-mid="189240390" border="0" src="https://freight.cargo.site/w/600/i/b2f8a6835181ea137ae9e5371c7122a7f2ad09e21bde96b94bcfd3cc6329f834/2022-09-Birthday-Sunscreen-ALT.gif" /> <img width="1200" height="2442" width_o="1200" height_o="2442" data-src="https://freight.cargo.site/t/original/i/f6ce66355fa91c3786ce3d69527148e3c591a76d27997edf533622c62c434c9d/Group-14109.png" data-mid="189340032" border="0" src="https://freight.cargo.site/w/1000/i/f6ce66355fa91c3786ce3d69527148e3c591a76d27997edf533622c62c434c9d/Group-14109.png" /> <img width="689" height="1017" width_o="689" height_o="1017" data-src="https://freight.cargo.site/t/original/i/111bf0d7d66ad1938bdb3345904e03eeab69b609471611c81361a76f70775b1f/Frame-43.png" data-mid="188753312" border="0" src="https://freight.cargo.site/w/689/i/111bf0d7d66ad1938bdb3345904e03eeab69b609471611c81361a76f70775b1f/Frame-43.png" /> <img width="1053" height="717" width_o="1053" height_o="717" data-src="https://freight.cargo.site/t/original/i/f7a62a47e9ad83acae6ab9d1851af64e9e2a7840555ab86eadf50b07333af73a/Frame-46.png" data-mid="188753308" border="0" src="https://freight.cargo.site/w/1000/i/f7a62a47e9ad83acae6ab9d1851af64e9e2a7840555ab86eadf50b07333af73a/Frame-46.png" /> <img width="1047" height="717" width_o="1047" height_o="717" data-src="https://freight.cargo.site/t/original/i/1e51e6ac58f045354d12f040890bdb513ef9accf8abf86b84e8f96c1a4a282f8/Frame-48.png" data-mid="188753305" border="0" src="https://freight.cargo.site/w/1000/i/1e51e6ac58f045354d12f040890bdb513ef9accf8abf86b84e8f96c1a4a282f8/Frame-48.png" /> <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/9f6ee5982caa8cb51a331a22aef3dfd67cecc72f722cf733910ec3ae842f553b/2022-09-Birthday-BabyBalm.gif" data-mid="189240394" border="0" src="https://freight.cargo.site/w/600/i/9f6ee5982caa8cb51a331a22aef3dfd67cecc72f722cf733910ec3ae842f553b/2022-09-Birthday-BabyBalm.gif" /> <img width="1053" height="717" width_o="1053" height_o="717" data-src="https://freight.cargo.site/t/original/i/ef7d58f7bfe0bde827a22a81347378482d695e98f426a26afcb623c80a197224/Frame-72.png" data-mid="189222207" border="0" src="https://freight.cargo.site/w/1000/i/ef7d58f7bfe0bde827a22a81347378482d695e98f426a26afcb623c80a197224/Frame-72.png" /> <img width="689" height="1017" width_o="689" height_o="1017" data-src="https://freight.cargo.site/t/original/i/f559a46cf7da5d523057e69e3d0e8ca93c035c11d54eb65c675417a68c3405fd/Frame-70.png" data-mid="189222209" border="0" src="https://freight.cargo.site/w/689/i/f559a46cf7da5d523057e69e3d0e8ca93c035c11d54eb65c675417a68c3405fd/Frame-70.png" /> <img width="1053" height="717" width_o="1053" height_o="717" data-src="https://freight.cargo.site/t/original/i/ca44e70f41150966097199194f76da36b247b709f1d05050227768ecefdfc99c/Frame-71.png" data-mid="189222206" border="0" src="https://freight.cargo.site/w/1000/i/ca44e70f41150966097199194f76da36b247b709f1d05050227768ecefdfc99c/Frame-71.png" /> <img width="1200" height="4460" width_o="1200" height_o="4460" data-src="https://freight.cargo.site/t/original/i/b63e0fdfb75a4ff095496377a666c149f66f7db9805727f1fa71c1481dc52886/Group-14107.png" data-mid="189340034" border="0" src="https://freight.cargo.site/w/1000/i/b63e0fdfb75a4ff095496377a666c149f66f7db9805727f1fa71c1481dc52886/Group-14107.png" /> <img width="689" height="1017" width_o="689" height_o="1017" data-src="https://freight.cargo.site/t/original/i/26c2876f71ace9aca10c7300ecbff3bfd53e3b739109e299009994c4664a5e76/Frame-45.png" data-mid="188753311" border="0" src="https://freight.cargo.site/w/689/i/26c2876f71ace9aca10c7300ecbff3bfd53e3b739109e299009994c4664a5e76/Frame-45.png" /> <img width="1200" height="2364" width_o="1200" height_o="2364" data-src="https://freight.cargo.site/t/original/i/07fe04f376be285b4fdeb0b71d6b0269a1c7e9cff42690e6961cadb8f9c9f3bb/Group-14108.png" data-mid="189340035" border="0" src="https://freight.cargo.site/w/1000/i/07fe04f376be285b4fdeb0b71d6b0269a1c7e9cff42690e6961cadb8f9c9f3bb/Group-14108.png" /> https://leoniecicirello.com/GOOD-AMERICAN-1 Thu, 24 Aug 2023 16:44:14 +0000 www.leoniecicirello.com https://leoniecicirello.com/GOOD-AMERICAN-1 Good American Oversee the strategic designs of on-brand marketing collateral (in-store signage, billboards, wild postings, postcards, mailers, packaging). Control website brand content (homepages, landing pages and campaign pages), and conceptualize and develop creative digital assets (e-mails, banner ads, social media content). Maintain an accurate and current library of brand assets. <img width="1080" height="1754" width_o="1080" height_o="1754" data-src="https://freight.cargo.site/t/original/i/030af68196956726d9f840ec9da2e9247c3f4a827d9a26dc222130ecb3091c2e/Frame-57.png" data-mid="188917596" border="0" src="https://freight.cargo.site/w/1000/i/030af68196956726d9f840ec9da2e9247c3f4a827d9a26dc222130ecb3091c2e/Frame-57.png" /> <img width="761" height="1754" width_o="761" height_o="1754" data-src="https://freight.cargo.site/t/original/i/89269e0e24298bc00c1f2cf0658513a1fa575ca002b58dbf67c7c709d8583940/Frame-62.png" data-mid="188917594" border="0" src="https://freight.cargo.site/w/761/i/89269e0e24298bc00c1f2cf0658513a1fa575ca002b58dbf67c7c709d8583940/Frame-62.png" /> <img width="863" height="1754" width_o="863" height_o="1754" data-src="https://freight.cargo.site/t/original/i/ff9516107dd90325b8a28b9d596e2f0ee32e6bb954876de91aaeb1ac0749bc74/Frame-61.png" data-mid="188917595" border="0" src="https://freight.cargo.site/w/863/i/ff9516107dd90325b8a28b9d596e2f0ee32e6bb954876de91aaeb1ac0749bc74/Frame-61.png" /> <img width="872" height="905" width_o="872" height_o="905" data-src="https://freight.cargo.site/t/original/i/31c17704ae2073a56adf507ce0fa874ef5b61e2903058e45e65ef14654fb2712/recap_gif_IG_style.gif" data-mid="188837901" border="0" src="https://freight.cargo.site/w/872/i/31c17704ae2073a56adf507ce0fa874ef5b61e2903058e45e65ef14654fb2712/recap_gif_IG_style.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa968ff65e36d1a84a221d32e65de5e4d885f81a849548d742a5e13bf13c6746/gif_shoes.gif" data-mid="188810383" border="0" src="https://freight.cargo.site/w/1000/i/aa968ff65e36d1a84a221d32e65de5e4d885f81a849548d742a5e13bf13c6746/gif_shoes.gif" /> <img width="1200" height="1174" width_o="1200" height_o="1174" data-src="https://freight.cargo.site/t/original/i/ab79c263454740c93071d9237c33390c1057fc6506bae6ebe1573a0637e61d11/RyQ0d_wr2wj1.gif" data-mid="188836663" border="0" src="https://freight.cargo.site/w/1000/i/ab79c263454740c93071d9237c33390c1057fc6506bae6ebe1573a0637e61d11/RyQ0d_wr2wj1.gif" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/e78f939201410532cb9ef6674583750e2e457258e5ec2a5ff7c0a01fcf999f36/A06qvQKNS6T9.gif" data-mid="188836662" border="0" src="https://freight.cargo.site/w/900/i/e78f939201410532cb9ef6674583750e2e457258e5ec2a5ff7c0a01fcf999f36/A06qvQKNS6T9.gif" /> <img width="460" height="580" width_o="460" height_o="580" data-src="https://freight.cargo.site/t/original/i/83d6d63224f88694880a54adf3fc11d7976ee76cb28b28bc1443f9f50468021d/Screen-Recording-2023-08-24-at-7.59.20-PM.gif" data-mid="188837820" border="0" src="https://freight.cargo.site/w/460/i/83d6d63224f88694880a54adf3fc11d7976ee76cb28b28bc1443f9f50468021d/Screen-Recording-2023-08-24-at-7.59.20-PM.gif" /> <img width="1148" height="311" width_o="1148" height_o="311" data-src="https://freight.cargo.site/t/original/i/b51809cd5dadb9bbcc7f33aee94d8e146061ab376a1e6ed49fd271d904167d56/bosswear.gif" data-mid="188837346" border="0" src="https://freight.cargo.site/w/1000/i/b51809cd5dadb9bbcc7f33aee94d8e146061ab376a1e6ed49fd271d904167d56/bosswear.gif" /> https://leoniecicirello.com/RICHER-POORER Thu, 24 Aug 2023 16:44:25 +0000 www.leoniecicirello.com https://leoniecicirello.com/RICHER-POORER Richer Poorer Coordinated successful delivery of all projects within fast-paced, ever-changing deadlines for all digital channels including website, email, digital ads, and organic social. <img width="2692" height="6624" width_o="2692" height_o="6624" data-src="https://freight.cargo.site/t/original/i/9f2952253516f7f88fdee7f46ec1983748966c893e536b80e7ffa7975c4e6c4b/Frame-66.png" data-mid="188922309" border="0" src="https://freight.cargo.site/w/1000/i/9f2952253516f7f88fdee7f46ec1983748966c893e536b80e7ffa7975c4e6c4b/Frame-66.png" /> <img width="2844" height="6624" width_o="2844" height_o="6624" data-src="https://freight.cargo.site/t/original/i/fac1ac68f3842d801ae364d97ad275fa24125eb9eb7c878114f1257b92f555fa/Frame-69.png" data-mid="188922307" border="0" src="https://freight.cargo.site/w/1000/i/fac1ac68f3842d801ae364d97ad275fa24125eb9eb7c878114f1257b92f555fa/Frame-69.png" /> <img width="2676" height="6624" width_o="2676" height_o="6624" data-src="https://freight.cargo.site/t/original/i/7ee1fa1d105f8fcea6f9bd8f3a70d74290fe66df602c520b19bc139c24f5095c/Frame-68.png" data-mid="188922308" border="0" src="https://freight.cargo.site/w/1000/i/7ee1fa1d105f8fcea6f9bd8f3a70d74290fe66df602c520b19bc139c24f5095c/Frame-68.png" /> https://leoniecicirello.com/PIPETTE-GRAPHIC Thu, 24 Aug 2023 16:44:27 +0000 www.leoniecicirello.com https://leoniecicirello.com/PIPETTE-GRAPHIC Pipette Graphic Direction Development and guidance to designers for seasonal toolkits for specific marketing campaigns to aid storytelling and avoid customer fatigue.︎ Brand Guidelines* Sun Eczema Birthday Back to School Baby Registry *Limited samples only <img width="6000" height="18951" width_o="6000" height_o="18951" data-src="https://freight.cargo.site/t/original/i/db3a63c4625b051094c43cd1c91e8be7dcdcbc9a3acb8c38c130edf2403b669b/Sun_Toolkit.jpg" data-mid="189259708" border="0" src="https://freight.cargo.site/w/1000/i/db3a63c4625b051094c43cd1c91e8be7dcdcbc9a3acb8c38c130edf2403b669b/Sun_Toolkit.jpg" /> <img width="988" height="988" width_o="988" height_o="988" data-src="https://freight.cargo.site/t/original/i/b46edb20e4f7873743a87285e6f40090c511957f882fa58f281929770de81b25/Screen-Shot-2022-11-19-at-7.11.47-PM.png" data-mid="189340335" border="0" src="https://freight.cargo.site/w/988/i/b46edb20e4f7873743a87285e6f40090c511957f882fa58f281929770de81b25/Screen-Shot-2022-11-19-at-7.11.47-PM.png" /> <img width="1096" height="2700" width_o="1096" height_o="2700" data-src="https://freight.cargo.site/t/original/i/64707b38a07e6a25eff332decb78de37b76af99da4042cd5843a06b708adf28c/Frame-2.png" data-mid="189340276" border="0" src="https://freight.cargo.site/w/1000/i/64707b38a07e6a25eff332decb78de37b76af99da4042cd5843a06b708adf28c/Frame-2.png" /> <img width="682" height="684" width_o="682" height_o="684" data-src="https://freight.cargo.site/t/original/i/6ae2a1961d28bcb23eebddb907e9b1d87dcbc57d720c4f79567359d8c49b82d6/Screen-Shot-2023-08-30-at-12.54.png" data-mid="189340279" border="0" src="https://freight.cargo.site/w/682/i/6ae2a1961d28bcb23eebddb907e9b1d87dcbc57d720c4f79567359d8c49b82d6/Screen-Shot-2023-08-30-at-12.54.png" /> <img width="1015" height="1859" width_o="1015" height_o="1859" data-src="https://freight.cargo.site/t/original/i/f2d8df7a60f5588eb14b58800d4e85ff48df3a1d3d7ef75029709ee3f7fe3c1b/image-119.png" data-mid="189340277" border="0" src="https://freight.cargo.site/w/1000/i/f2d8df7a60f5588eb14b58800d4e85ff48df3a1d3d7ef75029709ee3f7fe3c1b/image-119.png" /> <img width="6000" height="16605" width_o="6000" height_o="16605" data-src="https://freight.cargo.site/t/original/i/b6bed68b7f27f900d4b020cccefc3a478fec8d0efa6ce8531508dd20942fb8b5/BTS_Toolkit.jpg" data-mid="189259726" border="0" src="https://freight.cargo.site/w/1000/i/b6bed68b7f27f900d4b020cccefc3a478fec8d0efa6ce8531508dd20942fb8b5/BTS_Toolkit.jpg" /> <img width="1200" height="2120" width_o="1200" height_o="2120" data-src="https://freight.cargo.site/t/original/i/9f10af64e55507358c6ed643c61de3653f0016bf4f0d732d646bec2a7c9549fd/image-136.png" data-mid="189340927" border="0" src="https://freight.cargo.site/w/1000/i/9f10af64e55507358c6ed643c61de3653f0016bf4f0d732d646bec2a7c9549fd/image-136.png" /> <img width="1200" height="2388" width_o="1200" height_o="2388" data-src="https://freight.cargo.site/t/original/i/c0414a772ed05acd9ce8da2b5b2b3e48842d7d0e331357a9c2d73a91f9a00335/Group-14089.png" data-mid="189340284" border="0" src="https://freight.cargo.site/w/1000/i/c0414a772ed05acd9ce8da2b5b2b3e48842d7d0e331357a9c2d73a91f9a00335/Group-14089.png" /> <img width="3768" height="12735" width_o="3768" height_o="12735" data-src="https://freight.cargo.site/t/original/i/1fb3c9813b37f1967ee0fe9cbd8865272cf9cb14e548a78b96dd3708e6d2064a/Q3_22_Birthday_Toolkit_Final.jpg" data-mid="189259707" border="0" src="https://freight.cargo.site/w/1000/i/1fb3c9813b37f1967ee0fe9cbd8865272cf9cb14e548a78b96dd3708e6d2064a/Q3_22_Birthday_Toolkit_Final.jpg" /> <img width="6000" height="16228" width_o="6000" height_o="16228" data-src="https://freight.cargo.site/t/original/i/ba877cb99a3ed1a285c88ca3d7e9b7c8b3b92456c4f56a4ffeb3de1cb5e7daa9/Eczema_Toolkit.jpg" data-mid="189259735" border="0" src="https://freight.cargo.site/w/1000/i/ba877cb99a3ed1a285c88ca3d7e9b7c8b3b92456c4f56a4ffeb3de1cb5e7daa9/Eczema_Toolkit.jpg" /> <img width="1200" height="2842" width_o="1200" height_o="2842" data-src="https://freight.cargo.site/t/original/i/f9a187a64ef3d836c153eadb779b7e31145b37334a544ba7aaa851ab1b6780f3/image-135.png" data-mid="189340926" border="0" src="https://freight.cargo.site/w/1000/i/f9a187a64ef3d836c153eadb779b7e31145b37334a544ba7aaa851ab1b6780f3/image-135.png" /> <img width="1200" height="1720" width_o="1200" height_o="1720" data-src="https://freight.cargo.site/t/original/i/8d2b9c8c701b20172aa08bdb26fd1f36aace8afcc660fb1452992c08aa9e52c4/image-107.png" data-mid="189340283" border="0" src="https://freight.cargo.site/w/1000/i/8d2b9c8c701b20172aa08bdb26fd1f36aace8afcc660fb1452992c08aa9e52c4/image-107.png" /> <img width="873" height="3294" width_o="873" height_o="3294" data-src="https://freight.cargo.site/t/original/i/fa4061f2c30d8fc21e2152ede9da574c11ae9ebb242ca3b937e8742da3cd126a/Group-14110.png" data-mid="189340685" border="0" src="https://freight.cargo.site/w/873/i/fa4061f2c30d8fc21e2152ede9da574c11ae9ebb242ca3b937e8742da3cd126a/Group-14110.png" /> <img width="1200" height="2200" width_o="1200" height_o="2200" data-src="https://freight.cargo.site/t/original/i/5353ece2517344814c337ccbfbaabd298333f893081d253b2527c3a8512e3901/Group-14088.png" data-mid="189340282" border="0" src="https://freight.cargo.site/w/1000/i/5353ece2517344814c337ccbfbaabd298333f893081d253b2527c3a8512e3901/Group-14088.png" /> <img width="1200" height="2290" width_o="1200" height_o="2290" data-src="https://freight.cargo.site/t/original/i/410c4cffc7a3a20dd4345c0b33344afddc68f3e5c98651ed70571144efc47a99/image-104.png" data-mid="189340285" border="0" src="https://freight.cargo.site/w/1000/i/410c4cffc7a3a20dd4345c0b33344afddc68f3e5c98651ed70571144efc47a99/image-104.png" /> <img width="685" height="682" width_o="685" height_o="682" data-src="https://freight.cargo.site/t/original/i/42c93e2f7f3767aa9f1c31b36d10a2355e8ff1dd910cbacf969a422d562ed599/Screen-Shot-2023-08-30-at-12.55.png" data-mid="189340280" border="0" src="https://freight.cargo.site/w/685/i/42c93e2f7f3767aa9f1c31b36d10a2355e8ff1dd910cbacf969a422d562ed599/Screen-Shot-2023-08-30-at-12.55.png" /> https://leoniecicirello.com/ABOUT-1 Tue, 22 Aug 2023 02:11:05 +0000 www.leoniecicirello.com https://leoniecicirello.com/ABOUT-1 <img width="1855" height="2581" width_o="1855" height_o="2581" data-src="https://freight.cargo.site/t/original/i/e165164cc88c565da81627e2e8f26c5d175149b5823ee09ab56e5860ee714915/Headshot_blouse.jpeg" data-mid="189975250" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/e165164cc88c565da81627e2e8f26c5d175149b5823ee09ab56e5860ee714915/Headshot_blouse.jpeg" /> Hello Dynamic, versatile and results-oriented Art Director with a diverse portfolio spanning engagements with renowned organizations, including the United Nations, prominent apparel and clean beauty brands, and a celebrity Instagram fitness influencer.10+ years experience producing compelling campaigns across varied brand projects and platforms. Expertise in spearheading asset design, and creating eye-catching visuals for Integrated Marketing Communications, with an ability to convey brand vision across all channels. Proficient in building impactful workplace connections, through trust and empowerment, resulting in improved team performance and innovation. Well-versed in Adobe Creative Suite and Figma, with a deep understanding of design principles and typography. ︎ Full resumé and references available upon request. ︎ Please direct any inquiries to leoniecicirello@gmail.com