Brand Awareness:
True to You

360 Omni-Channel Campaign

Concepting, storyboard and on-shoot direction for the Pipette brand Awareness Campaign. Overseeing production for the new graphic brand identity development, new photography style and video production.

INSIGHTOne-third of moms feel like they have lost their identity since becoming mothers, and that their needs and preferences are cast aside. Mom wants to be seen as a whole person, not just as a parent whose entire identity is defined by this new chapter in life.

NEW BRAND POSITIONINGPipette is here to empower families with thoughtfully designed, science-backed essential products that feel true to them—as parents, and as people.

Parenting changes everything—but it doesn’t erase who you are. You’re still the person you were, learning and evolving in a way that feels true to you. We make products that are true to you too—clean & ethical, science-backed & safe, tested & transparent—to make life just a little easier.

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