Brand Awareness:
True to You

360 Omni-Channel Campaign

Concepting, storyboard and on-shoot direction for the Pipette brand Awareness Campaign. Overseeing production for the new graphic brand identity development, new photography style and video production.

INSIGHTOne-third of moms feel like they have lost their identity since becoming mothers, and that their needs and preferences are cast aside. Mom wants to be seen as a whole person, not just as a parent whose entire identity is defined by this new chapter in life.


NEW BRAND POSITIONINGPipette is here to empower families with thoughtfully designed, science-backed essential products that feel true to them—as parents, and as people.


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Parenting changes everything—but it doesn’t erase who you are. You’re still the person you were, learning and evolving in a way that feels true to you. We make products that are true to you too—clean & ethical, science-backed & safe, tested & transparent—to make life just a little easier.